Morin Public Relations developed a public relations campaign in support of the launch of BioxoTM, a line of entirely oxo-biodegradable polystyrene foam containers, a first in the world. The public relations strategy helped achieve broad public awareness, ensure optimal exposure for BioxoTM to target audiences, publicize Cascades’ new ecological choice, and improve the consumer's perception of polystyrene products.

"In addition to being creative and dynamic, the MPR team has a very good knowledge of the major environmental issues and a large network of contacts with the media and stakeholders in this field."

Hubert Bolduc, Vice President, Communication and Public Affairs, Cascades