Imperial - Prével

For the developer Prével Group, Morin Public Relations mounted an aggressive press relations campaign in support of the launch of Imperial Tobacco factory conversion project. The communication operation highlighted the distinctive aspects of the project and positioned it as an agent of change in the Saint-Henri neighbourhood. Since 2002, MPR has also collaborated on several Prével Group projects, such as Quai de la Commune, Liberté sur Berges, the Cherbourg, and the Lowney. In addition to the media spinoffs generated, the public relation campaigns helped enhance the developer’s image.

"With its expertise in real estate development, business and municipal affairs, Morin Public Relations immediately understood the challenges we faced in a neighbourhood revitalization scheme."

Jacques Vincent, Co-President, Prével Group