World Centre of Excellence for Destinations (CED)-Tourism Montreal

In 2007, Morin Public Relations (MPR) was mandated to orchestrate the launch of the World Centre of Excellence for Destinations (CED). This new international agency helps destinations the world over raise their status through the development of sustainable tourism.

For this mandate, MPR carried out planning and coordination of the press conference, gave the announcement wide exposure, and made the event an important gathering for the industry and local stakeholders.

"It is always pleasant to work with Morin Public Relations. The highly experienced MPR team, which is always ready to listen, can adapt quickly to any situation and organize top quality events. MPR has also cultivated a knowledge of the issues involved in tourism and business, which helped position the CED in the eyes of the media."

Pierre Bellerose, Vice President. Research, Public Relations, and Product Development, Tourism Montreal